Social Media Management

Enhancing your digital footprint while engaging your customer

“How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?” said Seth Godin, the guru of modern marketing, almost calling out brands for not harnessing the power of social media. And we couldn’t agree more. Social media is the most easily accessible touchpoint for many generations of people, and collectively it is the single window to pretty much your entire TG. And social media marketing is the proven route to engage them.

B2C, B2B or Government –
go digital and be social

It’s a no brainer that all B2C businesses need to be on social media to engage with their TG and beyond. ‘But what about the B2B businesses?’ you may ask. B2B businesses are highly technical in nature, but if they partner with the right advertising agency, their brand communication can be cleverly transformed to engage the general audience too. It definitely helps a government entity to showcase the work it does on social media so their key stakeholders, the netizens, are made aware.

More than just
pretty picture posting

Most businesses understand social media marketing as sharing pretty pictures and videos related to their businesses on Facebook, Instagram, Twitter, YouTube, LinkedIn and Google+. Doing that does not hurt but it is just a low hanging fruit that produces perhaps a small fraction of the expected results of brand building and brand awareness. Modern social media promotional tools allow advanced possibilities of target segment identification and targeted communication based on their preferences and digital consumption, which in turn helps in lead generation through effective social media management.

Experience HCF Click

At HCF Click, the digital marketing division of HCF, we help clients whose business objective is to enhance their digital footprint and brand awareness through social media marketing. Our passionate and experienced digital marketers undertake market research and competition analysis that feed into the digital marketing strategy which is aligned with their brand strategy. Thus clients experience an effective growth in overall brand value led by the digital strategy.