Wilmar wanted to enter the Ghana market, and as their trusted advertising and branding partner, we were tasked with preparing packaging designs and brand communication for Frytol Oil and Fortune Rice.
Here’s how we approached it:
A deep dive into the Ghana consumer market to gain insights.
Competitor analysis.
Lively design with vibrant colours that represents Ghanaian culture.
This project was challenging and exciting at the same time as we had to resonate with a target audience while sitting in West India, visualising the packaging design and creative taglines happened only after a very thorough study on consumers. Taking vibrant colours, we delivered a range of creative solutions – packaging design, print ads, outdoor ads, POP POS.
Culturally relevant packaging and communication for Ghana
