Poojan IVF Hospital was planning to move to a new and independent 7-storey state-of-the-art facility when they roped us in to help them with the creative communication for the launch....

The unique thing about an IVF Hospital is that while other hospitals help people live, an IVF Hospital helps them create life. Inherent in this insight is the immense creative potential for its brand communication. The creative kick that we received from that insight had a very different texture to it.

We started with the basics. First we revamped their logo design and gave their brand an identity that represented their business more closely. Then we gave them a fresh brand positioning, ‘Start The Family’, which set the stage for a 360 degree multi-channel brand campaign that helped us launch the new hospital with a bang through radio jingle, print ads, digital communication and over 70 hoardings across Ahmedabad.

The campaign created quite a buzz and brought Poojan IVF into a well-deserved creative limelight around launch.

Deliverables:
Logo design, corporate identity, brand positioning, brand communication, teaser and revealer campaign, hospital signage, outdoor campaign, hoardings, digital communication, radio jingle.