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Packs that turned

heads and won hearts

Packaging design for Kajal hair colour created benchmark, twice

It's rare to meet a client whose brand ambition meets our creative hunger and hence gives us a free hand. So when Kajal approached us with an open canvas... of designing hair colour packs that would stand out in the market and compete with the best in the category, we knew that we had a winner on our hands.

That's exactly what happened. The five hair colour packs that we designed have taken the market by storm. The packs are able to stand shoulder to shoulder against the biggies in the market and still hold their own. Proof, you ask? Their increased sales and the many copies of these packs that have started circulating in the market.

And, by the way, this success is not a flash in the pan. Creating benchmarks is our habit. This was the second time team Kajal approached us. Why? Because the first time we designed their henna packs, their sales shot up by more than a hundred percent.

As they say, the proof of the pudding is in the eating. And Kajal found our pudding delicious, twice.

Deliverables:
Packaging Design

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