Brochure Design
The art of turning your brand story into an interesting page turner
“Design in the absence of concept is not design, it’s decoration,” says Jeffrey Zeldman. Brochure Design is your opportunity to tell a fascinating story about your brand and wow your audience with a concept that makes it impossible for them to avoid your brochure. The right creative concept of the brochure charms the audience so effectively that they can’t help pick up and unfold to see the complete story inside it.
Think teaser and revealer
The best way to make a brochure cover interesting is to think of it as a teaser. With a combination of smart copy and elegant design, the cover page should reveal an interesting concept in a way that piques the curiosity of the target audience. It should compel them to unfold the brochure, unravel the mystery for themselves and gratify their curiosity. The revealer should complement the curiosity that is created by the conceptual teaser and build on it.
It's your brand ambassador in
the offline world
Think of the brochure as your celebrity brand ambassador in the offline world. The word ‘celebrity ambassador’ is not used loosely here; the brand asset that helps build the perspective of your target audience is nothing short of a celebrity ambassador for your brand. And so it deserves to be treated like one. So whatever is your brand story, ensure that you make it as interesting and consistent as possible. The inner pages should not be a dud after the cover page concept excites the reader and draws them to the brochure.
Brochure Design at HCF
At HCF, brochure design is serious fun. It is serious because we are dealing with your brand, your baby, and it is fun because we love to tell your brand story as creatively and interestingly as possible. The design and concept is carried forward and retained through the brochure so even the last page retains the narrative built by the cover page concept, thus giving your target audience the consistent and professional experience of your brand.
Brochure Design at HCF
At HCF, brochure design is serious fun. It is serious because we are dealing with your brand, your baby, and it is fun because we love to tell your brand story as creatively and interestingly as possible. The design and concept is carried forward and retained through the brochure so even the last page retains the narrative built by the cover page concept, thus giving your target audience the consistent and professional experience of your brand.