Good packaging protects your product, great packaging protects your brand. This marketing wisdom captures an irrefutable truth which cannot be denied by anyone who is serious about his or her brand. Packaging design is the first line of interaction with the target or prospective customer. Before your prospect sees, uses or experiences your product, its packaging design makes the first impression. Consequently, whether you like it or not, the way you design your pack can make or break your case.
So then how do you design a great pack? The inspiration for that dream pack design doesn’t fall into your lap fortuitously like a dream come true. Getting the packaging design right is an intricate process that blends focused due diligence with seasoned artistic sense. So how and where do you begin the long, challenging but exciting journey of packaging design? By asking the right questions.